If you are on a Website Management Plan, you don’t need to worry about this article as we would have carried out these SEO activities for you already. Today’s SEO activity for your local Coffs Harbour business website is ensuring that your Yellow Pages Online listing is assisting your website in regards to your search engine optimisation (SEO).
Is there already a listing for your Coffs Harbour local business on the Yellow Pages Online?
Simply go to yellowpages.com.au and type your business name and business location (e.g. Coffs Harbour Region) into the appropriate search fields and click the search button. If you cannot find your business within the search results, you can go ahead and create a free listing by clicking the ‘Create-my-free-listing’ link and following the instructions provided. Once your information is submitted, I recommend checking the Yellow Pages Online after about five business days to verify that your business has indeed been listed correctly. – Well done! That’s it.
I do have a listing, but it does not have a link to my website.
This actually happens quite often and definitely does not help your local Coffs Harbour website’s search engine rakings at all (e.g. in Google or Bing). I recommend picking up the phone and giving Sensis (Yellow Pages Online) a call. You will have to verify that you are authorised to manage the listing for your business. Go ahead and tell the Yellow Pages Online representative your website address (and optionally email address) to be added to your listing. There might be a chance that a sales representative will try to convince you that you will need to subscribe to a paid advertising package to list your website. This is actually not the case! On the free-listings page of the Yellow Pages Online website it clearly states that website and email are included in the free listing. You might have to be firm and assertive to make this happen. Once again after about five business days visit the Yellow Pages Online website and check if your listing has been amended correctly.
I do have a listing and it has a link to my website.
Click on the link and check that it correctly opens your website. If it works – great! Your work is done! If for some reason your link does not work, please give Sensis a call and get a representative to correct the link. It will be well worth it.
What are the SEO benefits of a website link on the Yellow Pages Online?
Besides online traffic referrals to your website, the Yellow Pages Online is the by Google most highly valued Australian directory, and a listing with a link to your website creates multiple in-bound links which assist your off-site search engine optimisation (SEO). Links on other websites to your site (besides many other factors) will result in better search engine rankings for your Coffs Harbour based business.