SEO (Search Engine Optimization) techniques are classified into two broad categories: techniques that search engines recommend as part of good design, and those methods that search engines do not approve of and attempt to minimise the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who employ them, as either white hat SEO, or black hat SEO. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites will eventually be banned once the search engines discover what they are doing.
Be wary of offers that promise a thousand links to your website for a few hundred dollars as these are black hat tactics that can even lead to your website being banned by search engines.
White Hat SEO is effective marketing, making efforts to deliver quality content to an audience that has requested it. The focus is on transparency and exposure. A search engine’s algorithm takes this into account, such as Google’s PageRank.
White hat SEO is a crucial part of the development process and the maintenance of our websites. To find more information about how your business can benefit from a business-grade website, please take a look at our How We Work section.