Everybody seems to agree that if your website ranks well for your industry-specific keyword searches, it is a good thing. Web designers, SEO specialists & marketing consultants enforce this message regularly. But what are actual measurable benefits of a top listing on Google and other search engines? The following article looks at why these rankings matter and gives specific examples from our client base on how the theory translates into the real world. It should be kept in mind that search engine rankings are a dynamic entity and that our examples are just a momentary snapshot since all listings are subject to constant change.
Expanded Opportunities For Your Business
According to SearchEngineWatch.com, websites that are in the top positions of the first results page for a specific search attract on average 36.4% of website traffic. This is a majorly significant statistic that shows just how important it is to rank well. The other websites simply miss out as the drop-off in traffic numbers is steep. Google’s competitor, Bing, announced that listings on the top of the leaderboard get 42% of all traffic while the second listings receive only 11%. The third position yields on average 8%.
When we are talking about targeted traffic (people that search specifically for your niche’s products or services), one can see that this directly translates to valuable business leads.
Through ongoing intensive SEO work as part of our Website Management Plans for our client Bio Works we could achieve an Australia wide dominant position for one of their main products ‘Hypoaspis’ (which is a predatory mite for biological pest control). Not only do they occupy the organic rankings 1 and 2 but they are also present in the paid advertising spaces through Google AdWords. This major presence enables our client to have a great impact in this segment of the market, and it generates a constant stream of quality leads.
Image Building Opportunities
Psychology plays an important role when it comes to potential customers making decisions on whom to do business with. In this regard, Google has an enormous power as an influencer as businesses in a top listing on Google suggest more credibility, trustworthiness & authenticity on a subconscious level.
Our Coffs Harbour-based long-term client K & J Trucks already has a great reputation in the industry, and we here at F1RST MEDIA worked hard to ensure that their search engine positioning matched these expectations. The top organic (not paid) position for the search ‘trucks coffs harbour’ benefits the company’s reputation and it is perceived as being on top of their game.
In a competitive environment, especially in the Coffs Coast region it is important to show market presence and to engage in the contest for a share in the marketplace.
In the case of our client AllDiesel this means to be present for local searches involving the brands that the company carries. With the help of continuous SEO efforts, we accomplished a top listing for the brand Bobcat and the top two rankings for Kubota, another major brand that the Coffs Harbour-based business is involved with.
Increased Brand Awareness
As with all your other media channels, search engine listings are yet another opportunity to promote your brand. Even though it is strictly textual, the chance to present your business name, slogans, tag lines & website address can further promote your brand recognition and enhance your point of difference in relation to the competition. The higher up your listing appears, the bigger is your brand impact. The ranking order can often be perceived as an indication of a business’ standing in the local market amongst competing companies.
Our client Doctor On Duty™ is the leading provider of after-hours medical care for various regions in NSW. It made sense to pursue a long-term SEO strategy that would result in obtaining the leading positions for local searches such as ‘after hours doctor coffs harbour’. Supported by Google AdWords campaigns, the organic rankings are an effective way to further the company’s brand identity and to distinguish them in the market.
Reduced Advertising Cost
It takes a lot of dedication and continuous effort to get to the top of Google but once the desired position is reached and can be maintained the benefits often multiply. Given the nature of search engine user behaviour and the exponential increase of targeted clicks for the top spots, the cost per generated leads drops drastically in return, too.
Another long-term client, Fish’n N Fuel’n, based on Magnetic Island has with the help of an effective SEO strategy obtained a comfortable lead over any other competing local business. They are now in the position to reap the rewards of constantly high traffic volumes to their website without any additional expenses.
Achieve A Top Listing On Google
If turning your website into a top listing on Google is something that you are interested in but don’t know how to tackle on your own, contact us today to schedule a free consultation with us. We are Coffs Harbour’s SEO experts and have the right know-how to get you where you want to be.