SEO (Search Engine Optimisation) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Hiring an SEO Company? 5 Critical Questions to Avoid Getting Tricked!

Search Engine Optimisation is big business. SEO companies used to be seen as a fringe service. But not anymore. After all, having your online presence optimised to produce the highest possible search ranking is of paramount importance. This realisation by the business community has caused a proliferation of SEO companies.…

SEO Basics – How To Use Headings On Your Site

Simply put, headings help search engines and users navigate and understand your content. As such, they show readers the important subjects and provide a logical structure. In this article, we’ll look at how you can use headings to improve your content. Why use Headings? Headings let readers know what’s coming…

What Is An Effective SEO Strategy?

An effective SEO strategy is a complex subject. It involves so many elements such as website content, website coding and structure, website graphics and website marketing. The objective of SEO is to hone all of these elements into a perfect package that will achieve the best possible search engine ranking…

Consider Clever Content Marketing

In an online world where we’re bombarded with adverts, content marketing is the soft-sell approach to sales. It works because you exchange quality information for interest in your business. The trick though, is that it has to be either credible information or at least a good read. Both will foster…

Dispelling Common Search Engine Optimisation Myths

Search engine optimisation (SEO) can have a massive impact. Getting it right can make a huge difference to your business website’s success. Below are five myths about SEO debunked. Search Engine Optimisation Is A One-Off Thing Oftentimes people mistakenly think search engine optimisation is something that they setup once and…

5 Ideas For Better Website Design

Is your website design working for your business? You want your online presence to instantly communicate the services or products you offer. Likewise, the reasons why your company is the better choice for your online customers need to be clear. Your website’s design should be professional, simple to navigate and…