Inspired by one of our clients who recently asked me how she could get her website to rank one on Google I wrote this article to hopefully shed some light on this steadily reoccurring question.
First of all, it appears to be pretty straightforward with this search engine called Google. There is a search bar; you type in keywords and a few seconds after hitting ‘search’ hundreds or thousands of results are displayed.
What actually happens behind the scenes is far more complex than most of us can imagine. Google makes around 4 billion decisions when it comes to the ranking of the search results. We here at F1RST MEDIA make a constant effort to influence these 4 billion decisions favourably for our website management plan clients.
The keyword in this regard is SEO (search engine optimisation) which works best if it is performed as a continuous effort rather than a one-off exercise. Regarding on-site SEO this means integrating the right keywords into various parts of our client’s website such as title bar, meta tags, page content, etc. , then evaluating the performance of these keywords over time by tracking site visitor numbers and Google rankings, then learning form these results and the optimisation process starts all over again. There is no one-off quick fix that actually creates results in terms of SEO.
Any company that guarantees rank one on Google or claims to have some sort of relationship with the search engine should be treated with suspicion as Google does not have any business alliances with SEO companies.
Being careful with SEO companies that offer link building services is strongly recommended. The wrong type of links built to your website can even lead to your website being ranked badly, or your site can be banned from search engines altogether!
If you would like to improve your website’s performance in search engines such as Google and you want to drive more targeted visitors to your website I recommend to go on a Website Management Plan with F1RST MEDIA. We are a reputable ‘White Hat’ SEO company that delivers proven results.