Google has a series of algorithms used to crawl through the web to monitor the quality of websites to provide the best search results for users. These algorithms fall under the umbrella of ‘Hummingbird’ and have specific roles in sorting and then ranking. Rankbrain is one of these algorithms and has been designed to deal with the more difficult search queries.
Using a machine-learning artificial intelligence, Rankbrain deciphers the long, complicated or ‘never been seen before’ search queries, and determines what they mean and what search results would be the most applicable.
Google Describes Rankbrain As One of the Top 3 Ranking Signals
A ranking signal is any characteristic on a website perceived by Google algorithms to impact its relevance in search results. The most prominent of these factors are links and content quality. Other known factors include the location, number of and length of time visitors spend on a site and whether the site is mobile friendly.
Search Quality Senior Strategist at Google, Andrey Lippattsev, describes Rankbrain as being one of the top 3 ranking signals. While ‘Rankbrain’ might not technically be a ranking signal, its ability to decipher search queries will determine the websites it chooses to display. Lippattsev went on to confirm that the top 2 ranking signals are content and links.
Rankbrain From a Web Design Viewpoint
Unfortunately, there aren’t any specific strategies that will affect Rankbrain’s ranking of your site. However, if you concentrate on the below features, the rest of the Hummingbird algorithm will rank your website favourably in answer to Google search queries.
- Authoritative content that answers questions your users are likely to ask
- Live links i.e. fix any old or broken links
- Appropriate use of keywords
- Quick loading time
- Up to date information
- Add new content regularly with pertinent information
F1RST MEDIA keeps up to date with Google trends and algorithm releases providing Coffs Harbour businesses with contemporary, SEO friendly websites that are equally appealing to users and Google alike. With our Website Management Plans, you can be confident that we will employ the best strategies to maximise your websites competitiveness in the constantly evolving world of Google.