For some new businesses with limited start-up capital, it’s easy to understand why they might want to design a website themselves. After all, new business owners are bombarded with DIY website design ads that make it look like a relaxing afternoon’s work. Moreover, maybe unbudgeted cost blow-outs have reared their ugly heads? And then there’s just this desire to be in control and get on with it. However, now is the time to resist the temptation. Make no mistake, your website will form the backbone of your operation. Therefore, to be successful, it must be properly designed, produced, and to some extent, be future-proof. So, let’s look at a few reasons why businesses should not design a website themselves.
1. Wrong Priority
There’s a myriad of essential tasks to tackle when starting a new business. Furthermore, business owners are usually specialists in a particular area. They have expertise that will form the core of their new business. Therefore, it’s unlikely that designing a website is one of them. Besides, why would you want to start a task with an onerous learning curve looming over you with all this going on?
2. If You Design a Website, It May Create the Wrong First Impression
Your business website will be your most crucial advertising and marketing tool. Moreover, it will usually be the first place potential customers will visit to check you out. And, just like in real life, you’ll have one chance to make a good impression. Why risk that?
3. DIY Design a Website Lacks Impact
Your new website is also your opportunity to showcase an effective brand. It needs to be unique to stand out. Clearly, if you use a ‘DIY design a website template’, your site is in danger of looking just like hundreds, if not thousands, of others on the web. Essentially, what you’re missing out on is the opportunity to work with a professional designer to build your brand from the ground up. In turn, your professionally designed website will incorporate your brand identity perfectly.
4. My Website Isn’t Appearing in Google Search Results?
If you do design a website yourself with a DIY template company, you’ll likely suffer from poor search ranking. This is because most template programs limit the amount of SEO (Search Engine Optimisation) you can do to improve your ranking. So, unless you have SEO experience and knowledge of website code, your new site is unlikely to compete well with a professionally produced website.