Here is an easy guide for Coffs Harbour business owners on how to put together the perfect page or post for your website. If you follow these simple steps, you can be sure that your page or post will be enjoyed & valued by your customers & clients as well as search engines.
Write Unique Page Content
You do not have to be a literary genius to write your own website content. As you are working in your business, you most likely know it better than any professional copy writer. Copy & pasting content from other sources is doing you no favours. Besides most likely breaching copyright law, search engines prefer uniqueness and reward it with higher rankings.
Keep it Simple
Keeping sentences simple aids with the overall readability and makes it much easier to understand. Try to be clear and concise and choose terms and tone that your target audience (your customers) easily understands.
Content is King
This is definitely true in the world of search engines. The mere makeup of the internet facilitates exactly this purpose. Try to aim at around 300-500 words per post or page. Too little and your page is lacking substance. Too much and the reader will be overwhelmed with too much information. The more quality pages your website has, the better your search engine rankings will be.
Make it Keyword-Rich
Make it your goal to consciously include one set of keywords per page (for example one of your services). Let’s say our keywords or key phrase for a particular page is “computer repair Coffs Harbour”. If possible, use this key phrase in your first paragraph. Also, use it in one of your headings and/or subheadings. Then also sparingly ‘sprinkle’ it throughout your text without over-doing it. If you can, try to keep the key phrase identical throughout (same order of words) and be consistent. Your text should still read well and not seem like a keyword compilation because ‘keyword shoving’ actually gets penalised by search engines. Also, people do not like to read keyword after keyword.
Add an Image
Bring your text to life with a suiting image or 2. You can either source stock images or even better and adhering the uniqueness-factor take photos yourself. Your web designer can assist you with touching up photos and adding additional code to your image (meta tags, title & alt tags). Along with your textual content, this further aids your search engine optimisation and adds credibility and authenticity (also see Choosing the right photos for your website).
A Touch of Professionalism
Writing your website content in Microsoft Word or another word processor can be a great advantage as it helps with spelling, grammar, punctuation & synonyms (words with similar meaning to avoid repetition) which adds to the overall professionalism of your page or post. It is also good practice regarding readability to structure your text by adding headings and subdividing long sections of text into paragraphs. When one idea or topic in your text is finished and another one begins, add a new paragraph – easy!
Make it Relevant & Targeted
Try to focus on your target audience. Aim to write in a style that speaks to your customers. Choose words that your clients or stakeholders understand. Narrow the subject matter of your page or post down to precisely what it is that makes your business unique and distinguished from competitors. Also, try to focus your efforts on the smallest possible geographical region that you want to target such as ‘Northern NSW’ or maybe just ‘Coffs Harbour’.
80% is Good Enough
This one is easier said than done but majorly important. A 100% perfect page or post which will be ready in 4 years is by far not as valuable as an 80% well-done post that can be published today. It’s often not easy to ‘let go’ of something you write to be seen by the world, but the internet was made to put things out there. If you are a bit a perfectionist and do spot something on your page, that should be changed – not a problem. Just go ahead and change it. Nothing is set in concrete on your website and you are in control.